William Hill Casino

100% up to £300
Anders Lindsborg by Anders Lindsborg | Last updated: 22/11/2023
william hill

William Hill Casino Review

William Hill was originally founded in 1934, when gambling was actually illegal in the UK. That clearly didn’t stop the founded, one William Hill, and the company grew quickly enough to make it to the London Stock Exchange by 1954.

In 1998 the gambling operator made the jump online and is now at home in Gibraltar, where it receives one of its licenses from. However, William Hill still operates hundreds of betting shops around the UK and has most certainly not abandoned its core business by also offering all their extensive services online.

Nowadays the company employs more than 17,000 staff and makes more than £1.5 billion in revenue each year. In 2016 the operator saw a bit of a slump in its earnings due to some difficulty of failed takeovers and other issues. Still, William Hill is still a major player and continues to be one of the biggest most reputable gambling operators in the world.

New players get to enjoy a 100% bonus and up to £300 extra, if they decide to sign up at William Hill’s online casino. Sportsbetting enthusiasts can enjoy a different welcome offer and even the Vegas section has a separate welcome offer for new players. Whichever option you choose, you can hardly go wrong signing up at William Hill. Here are a few more compelling reasons as to why:

  • Longstanding and reputable gambling operator
  • 24/7 Customer Service
  • Promotions for every section of the site
  • Mobile apps available

Live Chat, Email, Phone




Gibraltar (GRA), United Kingdom (UKGC)


Australian dollars, Canadian Dollars, Swiss francs, Denmark kroner, Euros, British pounds sterling, Hong Kong dollar, Japanese yen, Swedish Kronor, Singapore dollars, US dollars

Live Casino
Live Casino

Blackjack, Roulette, Baccarat, Casino Holdem,


Microgaming, NetEnt, Evolution Gaming, IGT, Quickspin, Thunderkick

Withdrawal TImes
Withdrawal TImes

E-Wallets : 0-24 h
Credit/Debit Cards : 3-5 d
Bank Transfers : 5-10 d

Pick your welcome bonus at William Hill

Obviously we concentrate on the casino offering of William Hill. But since this is a full service gambling operator, you should know that there are several welcome offers for you to avail yourself of. So we’ll try and give you a good overview of what to expect.

  • Casino bonus: Get 100% and up £300 extra – minimum deposit £10; deposit and bonus need to be wagered 30 times within 7 days. Only slots contribute to 100% in fulfilling the wagering requirements.
  • Sports bonus: Bet £10 and get £30 in free bets. Code C30. Free bets need to be wagered on odds of 1.5 or higher.
  • Vegas bonus: Choose between a £10 buy in and receive £40 to play (40x wagering requirement); Or stake £10 and get 20 free spins (20x wagering requirement); Or collect a 50% deposit bonus (20x wagering requirement).
  • Live Casino bonus: Get 100% and up to £100 extra. 50x wagering requirement. Live Roulette and Live Poker contribute 100%, Live Blackjack and Live Baccarat contribute 50%.
  • Games bonus: Buy in with £10 and receive £40 to play. 40x wagering requirement applies.
  • Poker bonus: Receive 200% and up to £1,200 extra. 30x wagering applies.

No matter which offer you choose as a new customer, it should reflect your preferred choice of gambling. Some offers appear more generous than others, but wagering requirements should be considered as well. Usually each offer is only valid for its own section and bonus funds can’t be used to complete wagering requirements in another section.

Overall there should be something for everyone here, but it’s vitally important to always study the terms and conditions of each offer.

Opt in required. Available 1x per customer. First deposit only. Minimum £10 deposit. Maximum £300 bonus. 40x wagering. Bonus expires 7 days from issue. New customers to casino page only. Player, currency, country, game restrictions & terms apply.

william hill
100% up to £300
Welcome bonus | Wager requirements:30x (d+b) | Min deposit:£10
william hill
Poker bonus

Hundreds of games in various sections

Once upon a time William Hill as a Playtech casino, but with the addition of Vegas, Macau and Games that has most certainly changed. Nowadays the operator doesn’t just offer the Playtech portfolio, but has added hundreds of other games from NetEnt, Microgaming, OpenBet, IGT, NextGen, Blueprint Gaming, Ash Gaming, Big Time Gaming, Aristocrat, WMS, Quickspin, Genesis Gaming, 2by2 Gaming, ELK Studios, Bally Technologies, Rabcat, Cryptologic Software, Games Warehouse, Red7Mobile, CORE Gaming, mx_digital, Barcrest, SG Interactive and Yggdrasil Gaming.

With such a huge number of providers, you can expect to find titles such as American Dad, Hot as Hades, Hong Kong Tower, Jack Hammer, Irish Eyes, Jungle Jim El Dorado, Poltava or Siberian Storm here.

Don’t just restrict yourself to the casino section, where you’ll find all the Playtech titles. For a full range you’ll also have to check out Vegas, Macau (mostly Asian-themed games) and the Games sections.

Perusing all sections will also give you access to a huge variety of other games. Besides the hundreds of slot games there are dozens of table games available. Whether you are looking for Roulette, Blackjack, Baccarat, Casino Poker, Video Poker, Sic Bo, Craps, Keno, Dice, Scratchcards or Bingo, for which there is a separate section, you’ll certainly find a great selection of each at William Hill.

Live Casino

Visit William Hill’s Live Casino and you’ll feel properly introduced to the world of live gambling online. This is most certainly the operator’s most elegant section and you’ll feel like a VIP even without being a VIP or visiting the VIP tables.

The Live Casino comes with its own promotions, which you are welcome to check out at any time. You even get a separate welcome offer here and if live games are your thing, then you should definitely consider William Hill as you go-to casino.

In the Live Casino section you can sort your tables according to the game you want to play. There are sub-sections for Roulette, Blackjack, Baccarat and Live Poker.

Currently you’ll find 34 different tables here, which is a good number for a Live Casino. Sure, there could be more tables here, but quality definitely makes up for quantity here.


The progressive jackpot section at a casino of the size of William Hill can be hit or miss. We’ve seen similarly large casinos with huge game portfolios and a poor selection of progressive jackpots. But we’ve also seen smaller casinos that had a great choice of jackpots.

At William Hill you’ll be able to find over a hundred progressive jackpot games, which is among the most we’ve seen just about anywhere. Needless to say that plenty of those jackpots offer life-changing wins. Among them are:

  • Mega Moolah
  • Major Millions
  • IGT’s Mega Jackpots (Cleopatra, Isle of Plenty, Siberian Storm)
  • Jackpot Giant
  • Gladiator Jackpot
  • Funky Fruits
  • Sweet Party
  • Bounty of the Beanstalk
  • Age of the Gods slots

There are plenty of smaller jackpots available as well, sometimes they come with only a few hundred in the jackpot or several ten thousand. The variety is impressive and you get to choose which jackpot you want to chase.

Once again you’ll want to check out the Casino, Games and Vegas sections in order to find all available progressive jackpot games.

An extensive help centre and 24/7 customer service

Finding answers at William Hill is not difficult at all. Simply browse to the bottom of the page and click on “Help”. The help centre will open and you get to browse through all the sections or search specifically for key words that you need.

The help centre is quite extensive and already answers a lot of questions. Considering how long William Hill has been in business, one would expect no less.

If a question cannot be answered or your problem is more specific, you can always talk to William Hill directly. The first option is, of course, the live chat, which is available 24/7. If you’d rather talk to someone on the phone, you get to make a toll free call even from mobiles.

Problems or questions that can wait a little can be emailed instead and you can even send your queries via Twitter, if social media is more your thing. Either way, you’ll find that answers are timely, competent and always helpful. William Hill is known to provide one of the best customer services in the industry and you can count on it.

Live Chat


In the help centre you will find information on available payment options at William Hill as well. They provide a summary of all payment methods they provide, which breaks down transaction times, minimum deposit and maximum deposits.

Customers can you Visa credit and debit cards, MasterCard, entropay, pingit, Skrill, Neteller, PayPal, Webmoney, ecoPayz, paysafecard and bank transfers in order to make a deposit. Whilst William Hill offers many more payment methods than that, a lot of them are not actually relevant to UK customers.

A lot of these methods can also used for withdrawals, except MasterCard and paysafecard.

The terms and conditions don’t specifically mention a withdrawal limit, either daily or monthly. If in doubt, we recommend you contact customer service directly.



William Hill is operated by WHG (International) Limited and registered in Gibraltar. Thus the casino is also licensed in Gibraltar, one of the three major licensing jurisdictions in Europe. As a UK casino, however, they are also licensed by the UK Gambling Commission, certainly the strictest gambling jurisdiction in Europe.

What speaks for William Hill more than anything else is how long this casino and bookmaker has already been around. That’s not merely a question of success over the years, but also how safe and secure this casino is.

Responsible gaming is taken seriously here and William Hill is working with all major responsible gambling associations.

Additionally William Hill displays a TST Labs certificate, meaning the games here are regularly tested for fair play and randomness.


A design update would not go amiss

Look, William Hill has most certainly updated and upgraded its web design over the years. And for the most part the design has been improved. There’s a lot of blue and some gold yellow highlights, William Hill’s brand colours, but overall the website feels cluttered and not quite modern.

You can’t really say that navigation is a breeze, but it’s not difficult either, because you will easily find your way around at William Hill. The site is simply overloaded and a little tidy-up would be an improvement.

A lot of more modern casinos offer sleek designs, uncluttered and sophisticated. William Hill is a bit more traditional without being overly classic. Some sections, such as the live casino and the poker section look really good. But the bingo section and sportsbook are just a little too much.

Go mobile with William Hill

Mobile players have long been accommodated at William Hill. You can either choose to play on any mobile device by opening the casino’s site in your mobile browser, or you can download the Android or iOS apps.

We would recommend that you download the apps in this particular case, because loading the website in a mobile browser actually takes some time and the mobile version of the website is almost as cluttered as the desktop version and therefore slightly unwieldy.

Mobile players will have a better experience by downloading their desired app and playing on the go that way.

Enjoy plenty of promotions and earn comp points

In many ways William Hill has avoided becoming complacent and taking their customers for granted. Feedback is not only welcome but encouraged, which means players get to have a say at William Hill. At the same time players are certainly spoiled by all the offers available at William Hill.

No matter which section you are in or prefer to play in, you’ll always find a separate sub-section for current and ongoing promotions and they are always worthwhile checking out. Here you can win cash, free spins, trips, gadgets and more.

Every player will also automatically earn Comp Points. Those are collected and can later be exchanged to real cash. Your exchange rate for Comp Points depends on your VIP level, which means the higher your level, the more advantageous will your exchange rate be.

And yes, William Hill has a VIP club that players can be invited to. As with most VIP schemes, you’ll get an account manager, special promotions, invites to VIP events and higher cash bonuses as well as other benefits. In order to become a VIP your activity, level of play (higher stakes) and your loyalty are taken into consideration.

Conclusion: A great full service operator that could be a little more modern

William Hill is, perhaps, a bit of a traditional gambling operator. The casino has been around forever, after all, and whilst the experience you get is a huge benefit, sometimes it also feels a little rusty. Last year (in 2016) William Hill saw a slump in revenue and new plans have been announced that indicate that the casino will undergo some modernisation efforts. That includes the addition of Yggdrasil Gaming into the games portfolio among other things.

Clearly the people behind the casino are aware that the online gambling world is changing and that a modern and fresh approach might be beneficial. Yes, you do get a full service operator here and William Hill knows what it’s doing, because they’ve been doing it for a long time. But there’s nothing wrong with shaking things up a little in order to stay competitive.

7.2 / 10
by CasinoShark

Anders Lindsborg
Anders Lindsborg

Active in the igaming industry since 2003. Founded CasinoShark in 2008 after working at igaming companies such as NetEnt, Ongame and bwin. Responsible for content related to casino and the casino industry. Anders knowledge spreads across all aspects of casinos, from slots to bonuses. Favourite casino games are Starburst and Lightning Roulette. Privately a fan of Ice hockey team Djurgårdens IF (Sweden) and Formula 1 team Mercedes.

William Hill Casino
100% up to £300