William Hill has been making quite the effort to expand its portfolio and provide more games to their customers. Their latest partnership is with iSoftBet.
iSoftBet adds entire portfolio
More and more software developers happily sign deals with William Hill, so that the online casino and bookmaker may expand their portfolio. But rare is the deal that actually includes a portfolio as big and diverse as that of iSoftBet.
The developer will be adding their online slots to the William Hill offering, but you’ll also be able to play their lottery games, table games and, of course, their mobile games.
Thanks to the Openbet RGI customers will get full access to iSoftBet’s entire range of games over at William Hill.
A great selection of games
iSoftBet offers a really good selection of games, including branded slots based on a number of movies. They’re not as well known as they should be and the added exposure on the William Hill platform is sure to give the developer a boost.
Say Nir Elbaz, MD at iSoftBet: “The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels™ slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.”
Additionally you may have heard of such titles as Skulls of Legend, Cloud Tales, Super Lady Luck, Nacho Libre, Happy Birds, Robo Smash or Hansel & Gretel Witch Hunters.
If you have not, you better go and check them out at William Hill.
Exclusive titles
Apparently iSoftBet won’t just supply its existing portfolio to William Hill, but Elbaz hinted that the developer would produce exclusive content for the bookmaker as well. That’s not unusual and we’re curious what that content will look like. It’s a good guess to make that they will produce exclusive slot titles here and there. Quite a few developers make such deals with online casinos. There’s certainly a lot of appeal in it to produce a quality title that is only available at one casino, especially if that title is popular with players.
We’ll see what they come up with.