While we are expecting the merger between Ladbrokes and Gala Coral, which could be announced any moment now, a new partnership between Ladbrokes and one of the leading casino and lottery games providers – Inspired Gaming.
According to the new deal, premier mobile content that is part of Inspired Gaming’s Virgo RG will now be available at Ladbrokes Casino. Some of the most popular gaming products released under the Virgo RGS include the Rise of Anubus, the Guardians and Centurion.
Virgo RGS technology is quite popular and it is already used by a number of large online operators, such as William Hill, Paddy Power and bet365, to name a few. In addition to Virgo RGS, visitors at Ladbrokes will also have access to few other Inspired Gaming Products, such as Rush Football Live.
Richard Poole, a representative of Ladbrokes, stated that this is not the first time that his company cooperates with Inspired Gaming, noting that the company introduced Virtual Sports on mobile back in 2015. He also added that the move increased the company’s revenues at the time.
Mr Poole also added that Ladbrokes will always try to offer new and exciting things to its customers and that including Inspired Gaming’s most popular HTML5 games is certainly a step in that direction. He concluded that the cooperation with IG fits their strategy of providing new high quality games on a regular basis.
The Director of Mobile Development at Inspired Gambling stated that everyone at IG are happy about the new partnership deal, convinced that the Virgo RGS games will gain popularity among Ladbrokes’ customers. She added that the benefits of including IG’s titles will be obvious.