One of the biggest betting shop, bingo and casino operators in the UK, Gala Coral, have launched a new campaign to advertise and promote their latest app – Coral Vegas.
The new promotional campaign is aptly named “Electrifying” and according to official sources it will run for three months, during which the operator hopes to see the app usage increased.
The advertisements were designed with the collaboration of two leading marketing agencies – the Moving Picture Company from Soho, London, and the Cravens from Newcastle. The ads will feature the “Electric Tiger” – a digitally rendered tiger that became the mascot of the Coral Vegas app and the main theme of the campaign.
The first ad was broadcasted on SkySports on Monday, immediately after the Sunderland-Everton game, but according to Coral officials SkySports TV will not be the only advertising channel during the campaign. The “Electrifying” ads will also be played on a number of UK televisions, cinemas, and online platforms.
The Head of Advertising at Gala Coral, Paul Corson, said that the “Electric Tiger” is to represent the smooth performance and design of the app, which will be their number one mobile casino product from now on. He also added that the app will give access to both the most popular games from the operator as well as new exclusive ones that will be developed by their studio.
The Coral Vegas app incorporates Vegas-styled table and slot games and is available for both iOS and Android devices. The app gives players access to popular slots like the Rainbow Riches and Genie Jackpot, but also Roulette, Blackjack and live dealer games. The app also incorporates Coral’s Connect card, which is a multi-channel payment card that allows players to withdraw funds they’ve won playing online from any Coral shop across the UK.