One of the best established online gambling companies on the market Betsafe, which operates the popular Betsafe Casino, has introduced its new approach to advertising. Namely, the owners of the group decided to promote their brand with a “No Bullshit” message in order to stand out from its main competitors on the fierce gambling market.
This new way of advertising comes after a result from a recently conducted research revealed viewers felt patronised by most of the betting and online gambling company ads which attempted to lure new customers with massive jackpots and tricky welcome offers. Therefore, Betsafe bravely decided to get rid of bonuses and be honest about the fact that players will probably lose.
The Group’s latest campaign was developed by a Gothenburg based creative agency CP+B Scandinavia. The creative director of the company, Markus Lindsjo, said that the campaign’s main goal was to reach those that didn’t consider them to be the statistically average person. The company’s objective was to dare people to prove them wrong when they claim that “they’re unlikely to beat” them.
Another person to comment on the new advertisement was Betsafe’s MD Jeremy Taylor. Taylor pointed out that “ultimate players and thrill seekers” were very tired of “being patronised.” He said that Betsafe’s players were not stupid and therefore they deserved the honesty this new campaign is giving them.
The “No Bullshit Betting” campaign is expected to hit Scandinavia, Germany and UK in the near future. Meanwhile, you can visit Betsafe Casino or play it below and check it out for yourself. Naturally, visiting the casino would be an excellent opportunity to claim one of the operator’s generous bonus offers and try your luck on the site’s NetEnt, Microgaming and Cryptologic games.
https://www.youtube.com/watch?v=3nqdGviS0CA