The popular and reputable casino site Leo Vegas Casino has launched a new marketing campaign that challenges the public to try and capture Leo the Lion. A number of lions have been unleashed around the UK’s capital and they can be spotted at entrances of tube stations as well as on city streets.
There are a total of 15 lions that can be found at tube stations around central London. Additionally, the recognisable Leo the Leon has been sprayed onto dirty streets as street art. The operator used clean advertising for the art in order to help remove dirt from the capital’s streets. Those who are not afraid to take a walk on the wild side and look for Leo should tweet pictures to @LeoVegas using the hash tag LuckyLion. Five random people will be awarded an iPad mini for their courage.
Additionally, shoppers at Westfield London will get the chance to scoop some winnings on the life-size Wheel of Fortune placed in the shopping centre. The game includes a giant Wheel of Fortune board and passers-by are asked to stand on one of its fields. If the spinning wheel stops on their colour, they will be given shopping vouchers.
All of these activities are part of the casinos latest marketing campaign that will also include an entertaining TV advert. The UK country manager at LeoVegas, Shenaly Amin, said that this was an exciting way to launch the casino’s new TV advertisement. “We’d encourage London commuters to keep their eyes peeled for Leo the lion outside tube stations,” Amin added.
Before you start your pursuit for Leo around London, you can head to Leo Vegas Casino and try your luck on any of the casino’s 500+ slots, table games and live dealer tables.