Pragmatic Play is mostly known as a slot developer, though they’ve made other games than that. Now they’ll be introducing the live casino suite at the ICE in London 2019.
The ICE in London 2019
The ICE in London will be taking place from the 5th to the 7th February, which is very soon indeed. The ICE is traditionally a great platform to introduce the latest innovations in the iGaming industry. New slots are teased, new products introduced, plans revealed. You name it. If an online casino game developer or operator wants to announce something in a big way, ICE is the place to do it.
Pragmatic Play has already announced that they’ll be entering the Live Casino business and that they’ll be introducing their new suite at the ICE in London. Why there? Because it’s the greatest place for networking and customer acquisition.
The new Live Casino products
Apparently, Pragmatic Play is going all out on their new Live Casino offering. They will be streaming their live tables from new state-of-the-art studios and offer games such as Roulette, Baccarat and Blackjack, the most popular choices.
They promise cutting edge technology, highest quality video streams and experienced dealers. And they plan to make their offering mobile friendly, offering a user interface that scales down to the small screen without losing quality or speed.
A long way to go
Entering the Live Casino market at this time will definitely be a challenge. Other providers are much more established in the field and Pragmatic Play will have to compete against known and much-loved names, including Evolution Gaming and NetEnt. However, live products are still on the rise and more and more online casinos choose to offer live products from not just one provider but at least two if not more.
When potential customers will see the product for the first time at the ICE this year, they’ll be able to make an informed choice. Pragmatic Play is well-established in the online casino world and has produced many popular titles, including Leprechaun Song and Asgard among their more recent offerings.
We shall see whether they manage to establish themselves as a Live Casino provider as well.