A few days ago, Pragmatic Play announced their acquisition of Extreme Live Gaming, Novomatic’s former subsidiary for live casinos games.
Pragmatic Play and Extreme Live Gaming
Truthfully, the announcement certainly came as a surprise. Novomatic and Pragmatic Play kept their negotiations quiet and whilst we keep an eye on both companies, we didn’t expect to hear about this deal.
A week ago, Pragmatic Play announced that they had acquired Novomatic’s live gaming subsidiary, Extreme Live Gaming. The amount paid for the company remained undisclosed. The acquisition now enables Pragmatic Play to expand their products beyond the slots, scratch cards and bingo they are currently offering.
Extreme Live Gaming will add their currently 10 live tables, including Golden Ball, Reel Roulette and Roulette 360 as well as Blackjack and Baccarat tables, to Pragmatic Play’s product palette.
Everyone is thrilled
Both, Pragmatic and Extreme Live Gaming issued statements about the deal. Melissa Summerfield, CCO of Pragmatic Play, said: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.
“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
CEO of Extreme Live Gaming, Darwyn Palenzuela, added: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
Of course, online casinos already offering Pragmatic’s products, will now also be able to add the Extreme Live Gaming tables to their portfolio, which will be a welcome addition for players.