Popular UK gambling operator William Hill have recently revealed that they are extending their partnership agreement with UK in-stadium betting providers BD Stadia. The group, which has grown to become one of the biggest country-wide betting service providers to stadium visitors is to help William Hill set up shop at six new venues.
The stadiums in question will be the ones of EFL clubs Queens Park Rangers, Bolton Wanderers, and Preston North End, Premier League clubs Huddersfield Town and Stoke City, as well as Bradford City of League 1. Per the partnership, William Hill will be allowed to increase their brand visibility significantly through the betting shops and staff uniforms and the offering of match-day coupons and booths.
This is not the first time both companies have entered into a mutual partnership to promote Will Hill’s brand across UK stadiums. Previous venues the UK bookmaker has already entered are Stamford Bridge, Goodison Park and the new Tottenham stadium.
Marketing Director at Will Hill, Kristian Welch, commented on the agreement by saying that BD Sports has previously done a great job in establishing the company’s betting partnership with the Spurs, Everton, and Chelsea, and that they are now delighted to have the opportunity to extend the relationship with new clubs from the Premier League and the EFL.
Tony Warwick, joint Managing Director at the BD Sports Group, also commented by saying that it was exciting that Will Hill were able to recognize BD Stadia’s “dynamic engagement” during match days at Stamford Bridge and White Hart Line. He adds that they are very pleased to be cooperating with the UK bookmaker for the following two years and are excited to have football fans cash out through the bet shops and Will Hill’s online site.