It appears that there is a new slot trends. After myths, legends, comic superheroes, rock bands, TV series, the new theme are emoticons. Following NetEnt’s announcement for the release of the Emoji Planet slot, one of the company’s biggest rivals – Microgaming released its own emoji game. Microgaming’s game is called EmotiCoins and it is based on an award-winning idea.
EmotiCoins was developed based on an idea suggested by the company’s PR management – McChesney and a member of the Enterprise Solutions department – Mercer. The two developed the idea at the company’s Idea Factory and eventually they were awarded the Spark Award of 2017 for their creativity.
Anna McChesney said that she was inspired by the use of social media. She claimed that social media has become an international language and that more than 90% of people, regardless of their origin, use emoticons. She felt that the theme will target basically every slot player demographic and it appears that she wasn’t far from the truth.
Microgaming’s Business Intelligence department immediately supported the idea and began working on the game features, contemplating over the best way to incorporate emoji into an online slot game. The game was finally announced in December, in 2016.
Mercer pointed out that he was very satisfied with the final product, adding that the development team did a really good job. The game has impressive visual features, a soundtrack to match, two thrilling wild features that can be triggered during the main game, plus a free spins bonus. The symbols include some of the most popular emoticons such as the laughing tears face, the wink, as well as the kiss.
The company’s Chief of Innovations Strategy said that he is very happy with the first slot that was based on an idea proposed by staff members during in the Idea Factory. EmotiCoins is available across a range of devices and the maximum jackpot is 92,000 coins.