Betsson’s subsidiary Betsafe has revealed that the company launched a gambling app for Apple TV in Sweden, which makes it the first company to release such a product. Betsafe, also known as the operator of the popular Betsafe Casino, presented its Live Roulette app on 19th of May and made it possible for Swedes to log in and play directly from their Apple TV.
Betsson commented on the move that the initiative was in line with the group’s strategy to provide state-of-the-art experience to all their customers. Ulrik Bengtsson, the company’s CEO, first highlighted that Betsson Malta was “breaking new ground” and “setting the standard” for the global gaming industry. Then, he went further explained that Sweden was only the first country to get this new exciting feature and that it would be soon introduced in other markets as well.
Another person to give a statement regarding the latest product in the company’s portfolio was Betsson Malta’s chief commercial officer Jesper Svensson. Svensson pointed out that the operator was always looking for opportunities to provide customers with innovative products “on their terms and where they are.” He also added that the first gambling app on Apple TV was a perfect example of their ambition “in enhancing the customer experience.”
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