Gaming Realms PLC, the gaming company and provider of gambling platforms behind Slingo, has announced yesterday that they have signed a new partnership agreement with Express Newspapers, the media firm behind the Daily Star and Daily Express newspapers.
The new partnership was formed for the purpose of launching two new gaming platforms that would be called Express Wins and Star Wins. The development studio will be in charge of building and launching the platforms while Express Newspapers will take on the marketing role and advertise them across their media websites.
The partnership agreement will see the two companies working together for the next three years, during which they will be also sharing their revenue, per the agreement. The new platforms will be executed by the gaming division of Gaming Realm, Bear Group, as a white label.
According to Gaming Realm’s CEO, Patrick Southon, the company sees the partnership as “fantastic” and expects of it to “unlock a valuable source of revenue” and future cooperation opportunities if it proves to be successful.
Gaming Realms produce both real money games and social games and they are one of the fastest growing companies in the UK. During last year alone, the company noted a 100% growth in revenue and they were listed among the 1000 Companies to Inspire Britain in 2016.
Gaming Realms is most famous for operating the Slingo and Spin Genie platforms, both of which focus heavily on providing slot games and a number of Slingo varieties like Slingo Roulette and Slingo Extreme, including themed versions of the game like the Britain’s Got Talent Slingo.